SOCIAL | FILM | OOH

CASH APP X SHABOOZEY
TORTOISE CARD

In a world of copies, be an original.

In February 2025, Cash App introduced the Tortoise Card, a customizable debit card designed to stand out. So we took old money aesthetics, and combined them with new money values—with the purpose of getting Millenials and Gen Z earning 70k+ to see the Tortoise Card as a timeless & timely accessory.

CREDITS

CDs: Kenia Perez + Eileen Tjan 
Art Director: Renald Louissaint
In-houseProducer: Matt Van Dzura
Design Agency: Something Special Studios

FILM

Director: Jackson Tisi (Fela TV)  
DP: Zoe Simone Yi
Producer: Fuliane Petikyan

Photographer: Justin French (We Folk)